Market Entry Specialists


You heard it first on SANDA

Design Week in New York

On Monday, May 22nd the atmosphere was eclectic at Soho's Design District.

ItalianCreationGroup, opened stunning flagship retail space at 45, Greene Street. Brands like Driade, Valvucine, FontananArte & Toscoquattro were presented together for the first time to share "one of a kind Italian experience". Stefano Core, the CEO and co-founder of the group, is also my colleague from business school. Catching up with him, at the opening of the Flagship, he mentioned it was the 'finest of Italian craftsmanship' together in one place in New York. 

Stefano told me about  the presentation of the kitchens with the conductor of 'Nuova Orchestra Scarlatti", - Beatrice Venezi. This video has a demonstration with the conductress, evoking emotions of experience around the movement of the kitchen pieces. Spectacular and marvellous. He added, that Valcucine in India was doing well. 

Earlier, in April, on my visit to Milan Design Week (Salone del Mobile), I had met Shresth Kashyap of KNS Architects. Kashyap attends Salone since 2006. He accompanied his private client to Milan, especially to the Giorgetti stand, and while his client, quickly made his decisions on the dining table from Giorgetti's newest release. Kashyap pointed out that the Indian Customer wants exclusivity at this price-point. He wants something which others don't have. Evident from the footfall in the Giorgetti's stand this year. 

At Texere Advisors (SANDA's partners) CEO Andrea Bonardi & the team from Singapore was busy with their clients Moroso and Potocco's development in Asia. 

 Asia (in some cases India + North America) are great markets for Italian Furniture Brands looking for exponential growth. The next 5 year horizon look strong for Italian Design & Furniture Brands.  

Written by Simrita Dhillon,