Market Entry Specialists



We close, launch & grow distribution & licensing programs for leading brands & retailers in India & Asia.


As India fast growing consumer market, and GDP grows, the market becomes attractive for relevant International Brands. Although the market is attractive, navigating the complex but huge Indian Market is essential with seasoned, and highly professional experts like us. SANDA has proven track record, having worked on setting the structure for Ermenegildo Zegna, Hugo Boss, and advised on Marvin Traub Associates on strategic issues such as pricing, custom duties, retail locations, pr agency + marketing, operation team and merchandising. 


We have a good sense of which brands resonate with the Indian Consumer. However, we run an in-depth research for the brand of interest, with focus groups at  our affiliate Business School SDA Bocconi Asia Center in Mumbai. We then, work on the presentation materials for the brand, and an executive summary and pitch it to best in class partners. The dialogue starts and negotiation on the structure of the partnership is developed with the principals and the partners. Kicking the business off the ground, we get involved as 'Brand Custodian' and the eyes and ears &” boots on the ground”.


Deal Flow of Italian Fashion Brands of all revenue brackets from 10 Million Euros to a 100 Million Euros looking for Capital infusion, sale of ownership, mergers & acquisitions. We work with investment banks in Italy + some law firms to have real time deal flow from the Italian market. Along with our partner investment banks we do deep dive 'due diligence' of the business, the scope of scaling the brand, its ownership thesis, and valuation models. Working with Fashion Star Executives, the relationships are with the owners of these Fashion Companies gives the sales & investment process speed, authenticity and accuracy. 


Considering that India has a high tariff structure, leading retailers in India are evaulating licensing of fragrances, fashion and activewear categories, as India is known for its garment production capabilities, whether it is knits, woven, accessories and embroideries. The operators of International Brands in India are evaluting the licensing opportunities, and SANDA assists International Brand Management players access to this opportunity, scoping it, leading negotiations and taking it to contract execution stage.


India is going digital in the next decade. Marketplaces are a channel for the future and all fashion & beauty brands interested in the market, have to focus on accessing these channels. SANDA has strong C-Suite level relationships with the leading fashion & lifestyle & Beauty E-tailers. We prospect the International Brands and pitch them to the right partners in the right way.


We pitch and facilitate to India’s leading Retailers, private label programs in the Beauty & Fragrance category in the Indian Territory. Our long association with the Maesa Group for Private Label is on-going and private label in Beauty is a huge area of opportunity.


We’ve steered brands like Ermenegildo Zegna and Hugo Boss with a balance of  business, operational, and marketing strategies that had clear execution and built-in problem-solving contingencies. Our holistic approach is essential to any international brand looking to grow in new markets.  


We have relationships with strategic investors who are keen to view disruptive ideas. Capital Raise & Strategic JV are pivotal to the success of these amazing innovative ideas. For many of these, we like to own shares in them too as these are the next decade's big ideas. This is one part we are really excited about working on, to spot a success and see it grow. We have capital raised for a few curated fashnext ideas that you will see grow in the next 10 year horizon.



We have strong capabilities sourcing fashion & accessories brands from either China or Italy as per the mandate of our clients. We have access to authentic merchandise and vetted partnerships.

We have relationships with decision makers that matter, we help open the right doors, the right way
— Simrita DHILLON, Founding Partner & CEO