SANDA
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Team

THE SANDA TEAM

Our TEAM & PARTNERSHIPS

SIMRITA DHILLON the founding partner of SANDA has a formidable network of trusted, long lasting relationships in retail in India & in Italy. She started "Fashion Professionals Club' in Milan and took it to Mumbai to create a 'by invitation only' club of retail & luxury professionals. Our global partnerships are made of successful retail & consumer industry experts and Italian investment banks & law firms apart from Fashion's Top Executives to create a coterie of a 'bespoke' service to our curated client rolodex.  

 Global Partnerships

TEXERE ADVISORS, Singapore |                          

 
 

Team 

 
 
Simrita Dhillon

Simrita Dhillon

Founding Partner

Simrita Dhillon

Simrita Dhillon, worked with Italian Luxury Menswear Leader,  Ermemgildo Zegna opening India's first directly owned & operated monobrand store in 1999 in Mumbai. She is India's first Luxury goods manager. She then opened the first Hugo Boss monobrand store for the partner, Bin Hendi of Dubai in New Delhi. 

From 2004 to now, Simrita adviced top Luxury Brands on their India Market Entry Strategy. She worked with the Retail Legend, the late Marvin Traub  in India in 2007-2008. She has since then been an entrepreneur, co-founding a women'swear brand called GOLMAAL and is responsible for design, merchandising & marketing. The Brand is a vertically integrated apparel brand with own manufacturing capabilities. In 2013, she was nominated for the FORTUNE/US State Dept Global women's mentoring program and paired with Sara Blakely, founder of SPANX & one of the world's youngest self-made billionaires. Simrita won the Federal Assistance Award from the US Consulate, Mumbai in November, 2013. From 2014 to now, she is a partner with Texere Advisors, Singapore. 

Simrita has been a writer for Harpers Bazaar (India), Vogue (India) & India Correspondent for Fashion Magazine (Italy). She was the guest editor, Vogue Men's Supplement Magazine. During her Zegna tenure, she dressed President Bill Clinton in Zegna's Guru Suit, among other leaders. Simrita has strong & trusted relationships with India's Fashion Editors, Press, Bloggers, Influencers. She has a GOLMAAL Daily Show on YouTube. 

She is based between Mumbai, Milan & New York. 

simrita@sanda.co

 

Education

SDA BOCCONI BUSINESS SCHOOL.

Milan, Italy.
MBA, 1998   

 Affiliations

  •  Texere Advisors, Singapore. 

 

 
Sartaj Singh Dhillon

Sartaj Singh Dhillon

Partner

Sartaj Singh Dhillon

Sartaj founded GOLMAAL, a contemporary women's wear apparel concept in Dec 2005 from his parents living room. His foray into manufacturing started when he secured his first order from Sheikh Majed-Al-Sabah of Kuwait, a member of Kuwait's ruling family & owner of Villa Moda in 2004. 

Innovating a unique sizing formula in womenswear, he targeted the brand to the mass consumer market in India. This was to became the DNA & differentiation of the brand. Known for its fits and new paradigms in customer service, he started Made to Measure service at mass prices and expanding the retail network.   In 2010, Sartaj set up a 200+ machine 'state-of-the -art' Internationally compliant garment manufacturing facility in Bhiwandi (on the outskirts of Mumbai) with affiliations to satellite garment manufacturers with the total capacity of over 40000 units per day manufacturing for top department stores in India and international. He led & managed a workforce of 200 people. Today, Bhiwandi garment manufacturing hub works seamlessly in sub-contracting mode.

Sartaj is an investor & active in real estate & Tech developments.

Prior to GOLMAAL, Sartaj worked in the Merchant Navy for leading international Shipping companies for 7 years.

He has close ties to Japan and works between Mumbai & Tokyo. 

sartaj@sanda.co  

 

Education

University of Tasmania

Maritime Studies, 2000  

 Affiliations

  •  Indo-Japan Business Council.
 

 
 
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ASSOCIATE

Shivam Chhuneja

 Shivam's expertise in Digital Media makes him our go-to Digital Media strategy expert to build an international brand in the Indian Market. His Instagram page on menswear called  Helping Men Style, and garnered a huge influence within a short period of time. 

Shivam also runs a YouTube channel and Podcasts geared towards  creating valuable personal brands around their names in order to reach more people. He works on the Digital Marketing aspect of consumer brands at SANDA. 

He lives between Boston, Pune and Ludhiana.

 

Education

HULT INTERNATIONAL BUSINESS SCHOOL
Master Of International Business, 2017

Activities & Affiliations

  • Helping Men Style
  • Smart Brainology

 

Advisor

Prasant Sudhakaran

Prasant is a finance and analytics professional with experience at firms across geographies. Starting his career as a fixed income trader, he moved on to management consulting, where he worked with multiple Fortune 500 companies, SMBs and not-for-profit organizations. He has a BA from De Montfort University, and an MS from New York University. His interests lie in using Machine Learning and Artificial Intelligence in the areas of finance and marketing.