SANDA
Market Entry Specialists

Team

THE SANDA TEAM

Our TEAM & PARTNERSHIPS

SIMRITA DHILLON the founding partner of SANDA has a formidable network of trusted, long lasting relationships in retail in India & in Italy. She started "Fashion Professionals Club" in Milan and took it to Mumbai to create a 'by invitation only' club of retail & luxury professionals. Our global partnerships are made of successful retail & consumer industry experts and Italian investment banks & law firms apart from Fashion's Top Executives to create a coterie of a 'bespoke' service to our curated client rolodex.  

 Global Partnerships

TEXERE ADVISORS, Singapore |                          

 
 

Team 

 
 
 Simrita Dhillon

Simrita Dhillon

Founding Partner

Simrita Dhillon

Simrita Dhillon, executed Italian Luxury Menswear Leader,  Ermenegildo Zegna's Market Entry into India in 1999. She is India's first Luxury goods manager. She then followed it up by executing the Market Entry for Hugo Boss for the Franchisee partner, Bin Hendi Enterprises of Dubai.

From 2004 to now, Simrita has advised 14 top international Luxury, Fashion and Beauty Brands on their India Market Entry Strategy. She worked with the Global Retail Legend, the late Marvin Traub  in India in 2007-2008. She also co-founded from scratch contemporary women's wear brand  GOLMAAL and was responsible for design, merchandising & marketing mix. The Brand became an iconic go-to fashion brand in Mumbai and dominated the independent retail design scene for 12 years.  It was backwardly vertically integrated with innovative just-in-time manufacturing capabilities. She created over 5000 commerical designs for GOLMAAL.

In 2013, she was nominated for the FORTUNE/US State Dept Global women's mentoring program and paired with Sara Blakely, founder of SPANX & one of the world's youngest self-made billionaires. Simrita won the Federal Assistance Award from the US Consulate, Mumbai in November, 2013.

From 2014 to now, she is also a partner with the leading Asia Advisory firm:  Texere Advisors.

Simrita has been a guest writer for Harpers Bazaar (India)Vogue (India) & India Correspondent for Fashion Magazine (Italy). She served as the guest editor: Vogue Men's Magazine.  Simrita has strong & trusted relationships with India's Fashion Editors, Bloggers, Celebrity, Influencers & Stylists. 

She divides her time between Mumbai, Milan & New York

simrita@sanda.co

 

Education

SDA BOCCONI BUSINESS SCHOOL.

Milan, Italy.

Focus: Moda & Design
 

 

 Affiliations

  •  Texere Advisors, Singapore. 

 

 
 Sartaj Singh Dhillon

Sartaj Singh Dhillon

PartneR - SANDA JAPAN

Sartaj Singh Dhillon

Sartaj founded GOLMAAL, a contemporary women's wear apparel concept in Dec 2005 from his parents living room. His foray into manufacturing started when he secured his first order from Sheikh Majed-Al-Sabah of Kuwait, a member of Kuwait's ruling family & owner of Villa Moda in 2004. 

Innovating a unique sizing formula in womenswear, he targeted the brand to the mass consumer market in India. This was to became the DNA & differentiation of the brand. Known for its fits and new paradigms in customer service, he started Made to Measure service at mass prices and expanding the retail network.   In 2010, Sartaj set up a 200+ machine 'state-of-the -art' Internationally compliant garment manufacturing facility in Bhiwandi (on the outskirts of Mumbai) with affiliations to satellite garment manufacturers with the total capacity of over 40000 units per day manufacturing for top department stores in India and international. He led & managed a workforce of 200 people. He successfully sold and exited the garment manufacturing business and the fashion brand. 

Sartaj is now an entrepreneur in Education Tech (EDTech). 

He divides his time between India & Japan.

sartaj@sanda.co  

 

Education

University of Tasmania

Maritime Studies, 2000  

 Affiliations

  • SANDA
 

 
 
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ASSOCIATE

Shivam Chhuneja

 Shivam's expertise in Digital Media makes him our go-to Digital Media strategy expert to build an international brand in the Indian Market. His Instagram page on menswear called  Helping Men Style, and garnered a huge influence within a short period of time. 

Shivam also runs a YouTube channel and Podcasts geared towards  creating valuable personal brands around their names in order to reach more people. He works on the Digital Marketing aspect of consumer brands at SANDA. 

He lives between Boston, Pune and Ludhiana.

 

Education

HULT INTERNATIONAL BUSINESS SCHOOL
Master Of International Business, 2017

Activities & Affiliations

  • Helping Men Style
  • Smart Brainology

 

Advisor

Prasant Sudhakaran

Prasant is a finance and analytics professional with experience at firms across geographies. Starting his career as a fixed income trader, he moved on to management consulting, where he worked with multiple Fortune 500 companies, SMBs and not-for-profit organizations.

He has a BA from De Montfort University, and an MS from New York University.

His interests lie in using Machine Learning and Artificial Intelligence in the areas of finance and marketing. 

 

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Mentor

Dott. Paolo Fontanelli 

Paolo has more than 20 years experience in the fashion Industry. He recently served as Global CEO of the MCM brand. Previously he was Group CEO at Furla and Chief Financial officer of the Giorgio Armani group. He also served as President & CEO of Giorgio Armani Hong Kong & Greater China.

Paolo holds Honors in Physics from University of Florence and an MBA from Bocconi University.

He is specialized in Advanced Management at Harvard Business School.

He is a friend and mentor to Simrita Dhillon.