SANDA
Market Entry Specialists
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SANDA LLC

Market Entry + Business Consulting

 

 

WHO WE ARE

SANDA is the leading market entry & business consulting company founded by Simrita Dhillon with an authentic understanding of the west & indepth local know-how.

We are focused on Retail, luxury, fashion, beauty, eCommerce sectors. We are active in India, Italy and the US markets.

We have developed and/or executed Market Entry Strategies for Ermenegildo Zegna, Hugo Boss, Coach, PRL, Furla, Jimmy Choo, Federico Buccellati, Hard Candy Beauty in the Indian Market. 

Our VISION is to be the 'best in class' leader in our sectors globally. We work with clients and partners who dominate their industries today and the next 30 year horizon.

Our MISSION is to simultaneously work to 'pay it forward' by working on existing education projects for girls in India with leading education experts as financial independence leads to better life choices. 

 

 

Contact

➤ LOCATION

447 Broadway, 2nd Floor, 

New York, NY 10013.

☎ CONTACT

simrita@sanda.co.
1-646-359-0717. 
 

OUR VERTICALS


SANDA CAPITAL ADVISORS

This division is focused on working with PE funds and investors in the Fashion, Retail, Furniture, eCommerce Eco-system. SANDA's strength is 'deal flow' and  'deal origination'. Aligning with partner investment banks & partner law-firms.  We focus on Italian Fashion Companies looking for Investments, Acquisitions or Capital. Qualifying the Italian Fashion Brands, Shareholding Pattern, scalability Potential of the Brand, Competitive Mapping, Retail, Wholesale & eCommerce analysis.  

 


SANDA SOURCE

This division has the capability in product design, development, order procurement, and fulfillment. With partnerships with high performing factories, SANDA's customers are brands from mass to luxury in Knits, woven's and accessories. We have affiliates all over India, including fabric printing Units.We understand the processes in garment manufacturing and have the international work culture which is a strong asset. We also execute international sourcing as well in fashion and accessories. 

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SANDA REACH

This division works with International Brands looking at accessing the complex but huge consumer market in India. We have existing relationships with leading Retail Conglomerates, Large Dept Stores Chains and Retailers, Leading Brand Operators & distributors, the top E-Commerce Marketplaces in India. We initiate & facilitate & close dialogues with the 'best in class' players which leads to strong & winning strategic entry tactics and long term winning partnerships. 

 

 

SANDA CAPITAL | SANDA SOURCE | SANDA REACH

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 Mentoring graduate students in Bhopal, India. [as part of the US Consulate of Mumbai-Federal Assistance Award], November 2013.

Mentoring graduate students in Bhopal, India. [as part of the US Consulate of Mumbai-Federal Assistance Award], November 2013.

Authentic understanding of the West.
Indepth local Know-how.