FOUNDED BY BRAND BUILDERS
AN INTERNATIONAL BRAND AGENCY
for
BEAUTY
Success in the international beauty market isn't built on theory. It is built on a proven track record of strategic execution
For over eight years, we have operated inside the markets that matter most to translate potential into measurable results
$100M+
Represented Retail Revenue Generated for Global Brands
$160M+
Amazon Revenue Managed for Global Brands
37+
Global Brands Launched Internationally
100 +
Years of Cumulative Global Retail,
E-Commerce, & Brand Experience with World’s Most Iconic Beauty Brands
“
We started SANDA because we know what it feels like to build a brand from nothing,
and how much that changes the way we look after someone else’s.
- Simrita S Dillon, Founder SANDA Brands
Your Growth Partner in the World's Fastest-Growing Beauty Markets
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SANDA Brands is an international Brand Agency for beauty, wellness, fragrance, and lifestyle, founded by Simrita S Dillon, a brand builder herself.
We are the strategic market entry and growth partner for brands expanding into India and North America, and for retailers and platforms sourcing the right international brands for their shelves.
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SANDA Brands supports international beauty and personal care brands to accelerate into new markets through strategic partnerships, retail relationships, market entry expertise, and localized growth execution.
Built on transparency, trust, and long-term relationships, we connect globally relevant brands with the right opportunities, partners, and strategies to create sustainable growth across India, North America, and emerging beauty markets.
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To become the leading AI-powered global market entry and growth partner for beauty and personal care brands, combining founder-led expertise, strategic relationships, market intelligence, and technology to represent over $1 billion in retail sales across international markets over the next 10 years by 2036.
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SANDA’s vision extends far beyond market expansion; we are committed to dismantling the barriers that limit future generations. At SANDA, our driving force is a fundamental commitment to the unlimited potential of every young woman. We believe that true economic growth means more when it actively creates long-term opportunity and progress for future generations.
YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT • YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT •
YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT • YOUR EMBEDED TEAM IN THE MARKET THAT MATTERS NEXT •
A collective of beauty industry veterans, retail strategists, and cross-border specialists.
• OUR BRAND PARTNERS • OUR BRAND PARTNERS
• OUR BRAND PARTNERS • OUR BRAND PARTNERS
• OUR RETAIL & PLATFORM PARTNERS • OUR RETAIL & PLATFORM PARTNERS
• OUR RETAIL & PLATFORM PARTNERS • OUR RETAIL & PLATFORM PARTNERS
We let our execution and the partners we support speak for us.
“From the very beginning, Simrita and the SANDA team approached the project with a high level of professionalism, market expertise, and strategic clarity. The depth of work delivered was highly customized, commercially relevant, and demonstrated a true understanding of both the Indian beauty market and global brand expectations . . .”
Olga Nazarkova
CEO, Kalegra
“What stands out about SANDA is their ability to identify globally relevant brands early and support sourcing through trusted domestic partnerships, making the process operationally efficient and commercially viable for fast-moving commerce platforms like ours . . .”
Sachin Kataria
Founder's Office, Slikk Club
“Kao Salon USA had the pleasure of working with the SANDA team as they prepared a comprehensive review of opportunities for our premium luxury brand, Oribe. The strategic work SANDA did shortened our research timing, allowing us to approach each market with confidence in finding a long-term partner . . .”
Jamezelle Ottinger
Associate Director for LATAM Sale, KAO Corporation
“SANDA Brands has been a valuable partner in helping us discover innovative, globally relevant beauty and wellness brands for the Indian market. What is remarkable about working with Simrita and the SANDA team is their strong understanding of brand positioning, market potential, and the evolving Indian consumer landscape . . .”
Nishit Shah
Business Head, Shoppers Stop Global
“The KORA Organics team are greatly appreciative of the work that Simrita has done to assist us in sourcing and selecting our distributor partner for the India market. We look forward to continuing our partnership with her as we plan and implement our launch in this dynamic and complex market . . .”
Brett Riddington
Managing Director (Former), KORA Organics
“We are incredibly grateful for the hard work and dedication demonstrated by SANDA. Their expertise in establishing brand and product awareness on social media, coupled with their event planning support, has proven instrumental in driving our brand awareness in India . . .”
Erika Lawrence
Global Marketing Manager, Murad Skincare
BRANDS
&
FOUNDERS
RETAILERS
&
PLATFORMS
INITIATE A STRATEGIC PARTNERSHIP
Every successful market expansion begins with the right strategic partner. Whether you are an international brand ready to introduce your portfolio to a new region, or a retail platform looking to source unique global brands, we provide for your growth.