SANDA
Market Entry Specialists

SANDA

International Business & Brand Development Partner in Fashion & Beauty.

WHO WE ARE

SANDA is the leading international “go-to-market” strategy firm with strong business development & brand management capabilities founded by Simrita Dhillon, which represents a global portfolio of Fashion & Beauty brands for the India, China & Japan territories. We are focused on Retail, luxury, fashion, beauty, eCommerce sectors.

We have developed, developing (work-in-progress) and/or executed New Market Entry Strategies for the best & most recognised global fashion & beauty brands such as Ermenegildo Zegna, Hugo Boss, Giorgio Armani, Ralph Lauren, Coach, Furla, Jimmy Choo, Zara, Golmaal, Flower Beauty, Cargo Cosmetics, BH Cosmetics, Murad Skincare, Kristin Ess Haircare amongst others in the Indian & the Asian Market. 

WHAT WE DO

We work alongside our clients to facilitate and manage distribution and licensing programs in Fashion & Beauty space.

OUR VISION

Our VISION is to be the 'best in class' leader in our sectors globally. We work with clients and partners who dominate their industries today and the next 30 year horizon.

OUR MISSION

Our MISSION is to deliver 10X value to our clients with the highest ethics & professionalism.

OUR DRIVING FORCE

Our DRIVING FORCE is to simultaneously work to 'pay it forward' by working on existing education projects for girls in India with leading education organisations like “Educate Girls” as financial independence leads to better life choices

 

 

Contact

simrita@sanda.co

SANDA LLC, 447, Broadway, 2nd Floor,

New York, NY 10013. USA

 

OUR STRUCTURE


SANDA CAPITAL ADVISORS

This division is focused on working with PE funds and investors in the Fashion, Retail, Beauty, eCommerce Eco-system. SANDA's strength is 'deal flow' and  'deal origination'. Aligning with partner investment banks & partner law-firms.  We focus on Italian Fashion Companies looking for Investments, Acquisitions or Capital. Qualifying the Italian Fashion Brands, Shareholding Pattern, scalability potential of the brand, competitive mapping, retail, wholesale & eCommerce analysis of the businesses.

CURRENT CLIENTS: DOTTIR FASHION

 


SANDA SOURCE

This division plans & executes international sourcing as well in fashion, beauty and accessories. This involves planning, closing, launch and growing international fashion & beauty brand programs in the Indian market.

SANDA SOURCE is RETAILER REPRESENTATION.

CURRENT CLIENTS: FLIPKART GROUP, NYKAA GROUP.


SANDA REACH

This division works with International Brands looking at accessing the complex but huge consumer market in India. We have existing C-suite level relationships with leading retail conglomerates, large department store, Leading brand operators & distributors, the top eCommerce players in India. We initiate & facilitate & close dialogues with the 'best in class' players which leads to strong & winning strategic entry tactics and long term winning partnerships for 1) distribution 2) licensing 3) Private label programs.

SANDA REACH is BRAND REPRESENATION.

CURRENT CLIENTS: MAESA GROUP