Market Entry Specialists


International Business Development Partner in Fashion & Beauty.




SANDA is the leading international market entry & business development firm founded by Simrita Dhillon with an authentic understanding of the west & indepth local know-how.

We are focused on Retail, luxury, fashion, beauty, eCommerce sectors. We are active in India, Italy, Japan and the US markets.

We have developed, developing (work-in-progress) and/or executed New Market Entry Strategies for Ermenegildo Zegna, Hugo Boss, Giorgio Armani, Ralph Lauren, Coach, Furla, Jimmy Choo, Stefano Ricci, Flower Beauty, Cargo Cosmetics amongst others in the Indian & the Asian Market. 

Our VISION is to be the 'best in class' leader in our sectors globally. We work with clients and partners who dominate their industries today and the next 30 year horizon.

Our MISSION is to deliver 10X value to our clients with the highest ethics & professionalism.

Our DRIVING FORCE is to simultaneously work to 'pay it forward' by working on existing education projects for girls in India with leading education experts as financial independence leads to better life choices








This division is focused on working with PE funds and investors in the Fashion, Retail, Furniture, eCommerce Eco-system. SANDA's strength is 'deal flow' and  'deal origination'. Aligning with partner investment banks & partner law-firms.  We focus on Italian Fashion Companies looking for Investments, Acquisitions or Capital. Qualifying the Italian Fashion Brands, Shareholding Pattern, scalability Potential of the Brand, Competitive Mapping, Retail, Wholesale & eCommerce analysis.  



This division has the capability in product design, development, order procurement, and fulfillment. With partnerships with high performing factories, SANDA's customers are brands from mass to luxury in Knits, woven's and accessories. We have affiliates all over India, including fabric printing Units.We understand the processes in garment manufacturing and have the international work culture which is a strong asset. We also execute international sourcing as well in fashion and accessories. 



This division works with International Brands looking at accessing the complex but huge consumer market in India. We have existing relationships with leading Retail Conglomerates, Large Dept Stores Chains and Retailers, Leading Brand Operators & distributors, the top E-Commerce Marketplaces in India. We initiate & facilitate & close dialogues with the 'best in class' players which leads to strong & winning strategic entry tactics and long term winning partnerships.