SANDA Brands for Retailers & Platforms
Sourcing the brands your customers want before they find them anywhere else
Most sourcing conversations start with a category gap
Ours starts with the brand
SANDA identifies, evaluates, and commercially onboards international beauty brands for retailers and platforms in India and North America. We understand both sides of the negotiation, what makes a brand retail-ready, and what makes a buyer say yes
SOURCE MARKETS
Japan
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Korea
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India
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United States
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Japan • Korea • India • United States •
A cross-border network connecting the industry's most advanced landscapes
of modern beauty, unmatched in scale, influence, and commercial potential.
1.
Emerging Brand Sourcing Partner
Emerging brands are where category leadership begins. They are moving fast, building momentum, and for the retailer who finds them at the right moment, they represent the kind of discovery that defines a platform's identity and earns genuine consumer loyalty.
2.
Powerhouse Brand Sourcing Partner
Powerhouse brands are established, globally recognized, and in demand, which means they are also selective, commercially complex, and difficult to access without the right relationships and the right representation. Getting to the conversation requires credibility, which SANDA provides.
RETAILER & PLATFORM TESTIMONIALS
We let our execution and the partners we support speak for us.
“ From the very beginning, Simrita and the SANDA team approached the project with a high level of professionalism, market expertise, and strategic clarity. The depth of work delivered was highly customized, commercially relevant, and demonstrated a true understanding of both the Indian beauty market and global brand expectations . . . “
Olga Nazarkova
CEO, Kalegra
“What stands out about SANDA is their ability to identify globally relevant brands early and support sourcing through trusted domestic partnerships, making the process operationally efficient and commercially viable . . . “
Sachin Kataria
Founder's Office, Slikk Club
“SANDA Brands has been a valuable partner in helping us discover innovative, globally relevant beauty and wellness brands for the Indian market. What is remarkable about working with Simrita and the SANDA team is their strong understanding of brand positioning, market potential, and the evolving Indian consumer landscape . . . “
Nishit Shah
CEO, Kalegra
“As one of India’s largest eCommerce platforms, we are constantly evaluating global beauty opportunities, SANDA consistently brings a strong pipeline of relevant, high-potential brands . . . “
Vasundhara Agarwal
Associate Manager, Myntra
Retailers & Platforms That Have SANDA on Their Side Have an Unfair Advantage
Your competitors are sourcing from the same pool. We find what they haven't found yet, and bring it to your shelf first.
DEFINE YOUR SOURCING PIPELINE
Elevate your retail environment with powerhouse international brands that drive genuine consumer engagement. Provide a brief overview of your platform's demographic and category gaps below, and our sourcing team will review your brief ahead of our conversation.