What We Do

WE BRIDGE GLOBAL & LOCAL

WE UNDERSTAND WHAT GLOBAL BRANDS NEED AND WHAT LOCAL CONSUMERS ACTUALLY RESPOND TO

EMBEDDED EXECUTION
We operate like an internal team, deeply involved in the operational detail that
drives growth

RETAIL INTELLIGENCE
Retail is not outreach; it's positioning, timing, margins, relationships, and sell-through

UNCOMPROMISING TRANSPARENCY
We report what the numbers actually say, not a curated version of them

LONG-TERM STEWARDSHIP
We protect your brand equity, staying through the growth, the pivots, and the slower
seasons alike

A bridge with tall, cable-stayed towers extending over a body of water, with a cloudy sky overhead and a distant city skyline in the background.
Skyline of a coastal city with high-rise buildings, a bridge, and water with a boat, under a partly cloudy sky.
Aerial view of Tokyo skyline with Tokyo Tower in the foreground during sunset.
A woman with black hair, wearing a white shirt and colorful jewelry, smiling in an indoor setting with plants.

"I started SANDA with a perspective most brand agencies don't have, I've built a brand myself. I understand the uncertainty, the operational complexity, and the emotional investment that comes with creating something from nothing. SANDA is the agency I would have wanted."

Simrita S Dillon, Founder SANDA Brands

Who We Are

INTERNATIONAL BRAND AGENCY FOR BEAUTY

FOUNDED BY BRAND BUILDERS
We operate selectively at the intersection of global markets, cross-cultural commerce, and retail expansion

WE WORK WITH TWO KINDS OF PARTNERS

BRANDS

For brands who are ready to grow into a new market, & need more than a consultant. They need a team

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EXPLORE BRAND CAPABILITIES

PLATFORMS & RETAILERS

For platforms who want to bring the right international brands to their shelves, & need someone who knows both sides of the table

Display of makeup products, including lipsticks and foundation, at a cosmetics store with large posters of women on the wall
EXPLORE SOURCING CAPABILITIES

OUR NUMBERS SAY IT ALL

37+

Global Brands Launched
Internationally

$100M+

Represented Retail Revenue
Generated for Global Brands

$160M+

Amazon Revenue Managed

100+

Years of Cumulative Global Retail,
E-Commerce & Brand Experience
with the World’s Most
Iconic Beauty Brands

THE SANDA COLLECTIVE

100+ years of cumulative global retail, e-commerce, and brand experience. We turn decades of relationships into your immediate competitive advantage, bringing institutional knowledge from the world's most iconic beauty brands.

MEET THE LEADERSHIP

SANDA PURPOSE

Businesses should create access, not just revenue. For SANDA, success has never been defined only by commercial growth. We believe growth means more when it creates opportunity for others.

BEYOND COMMERCIAL GROWTH

INITIATE A DIALOGUE

We partner selectively with international brands navigating multi-market expansion and premier retail platforms curating global portfolios. If your operational philosophy aligns with ours, outline your commercial footprint and specific market objectives below to initiate a review with our leadership team.