FLOWER BEAUTY by DREW BARRYMORE to Launch in India in 2019
LAUUNCHING SOON IN INDIA
SANDA REACH: MARKET ENTRY STRATEGY FOR AN AMERICAN Color cosmetics Brand IN the INDIAN MARKET
The Client: American Color Cosmetic Brand which sells primarily in the US Market
The Scope: Creating a Market Entry Strategy for the US Brand to enter the Indian Market.
The SANDA Approach: SANDA created and executed the strategy for market entry solution into the market, by identified a sound Indian Partner for the US Beauty Brand. SANDA negotiated on the agreement discussion and contract signing stage, MOQ's, following the regulatory government & testing for importing, work on the pricing strategy, SKU product assortment, marketing & digital media plan and execution, omni-chanel entry strategy, VM & Store Training. We also worked on the Custom & Import Duties, and margin discussions & the exclusivity part.
SANDA is the main conduit between the Indian Market and the US Head Office in areas related to Merchandising, Pricing Strategies, Sales & Marketing, Digital & Social Marketing, Education & Training, Planning, Finance & Operations.
RESULTS: US Beauty Brand launched successfully in the Indian Market on Feb 8, 2019.
MEERA GANDHI, CEO, The Giving Back Foundation
SANDA REACH: CREATED A 'GO-TO-MARKET'
STRATEGY FOR THE GIVING FRAGRANCE & GIVING CANDLE created by MEERA GANDHI.
The Client: An Indian- American philanthropist created the giving fragrance and the giving candle products to take to market.
The Scope: SANDA's mandate is to create a strong 'go- to- market' strategy for the fragrance & the candle to take it market in NY and explore in other regions.
The SANDA Approach: SANDA's approach is to device a strong distribution strategy in all channels: direct to consumer, pop-ups and independent perfumeries. SANDA also will identify partners for PR and websites and social.
RESULTS: LAUNCHING in NOV 2018.
Joy Tang, CEO, MARKABLE.
making Visual content Shoppable
SANDA CAPITAL + SANDA REACH:
The Client: An innovative Artificial Intelligence and Deep learning play, set to disrupt the business of fashion.
The Scope: SANDA's mandate is to present the technology to retailers and brand owners in Fashion.
THE SANDA Approach: SANDA leverage on it's in-depth fashion industry knowledge to Europe's leading Private Equity Fund which invests in disruptive technology.
Licensing the intellectual property of ONE Shirt which can be worn in upto 24 different ways. Patented Technology.
PORTFOLIO OF DIVERSIFIED US FASHION AND BEAUTY BRANDS FOR INDIA & ASIA DISTRIBUTION