BRAND REPRESENTATION, FLOWER BEAUTY.
Drew Barrymore’s Flower Beauty X Nykaa enter into an exclusive distribution agreement.
SANDA REACH: MARKET ENTRY STRATEGY& BRAND MANAGEMENT for FLOWER BEAUTY
The Client: Maesa Group owned Flower Beauty, a fast growing global Masstige Beauty Brand.
The Scope: Creating a Market Entry Strategy & Brand Management Strategy for the American Brand to enter the Indian Market. SANDA is the Brand Guardian in the Territory.
The SANDA Approach:
SANDA created and executed the strategy for market entry solution into the market, by identifying a sound Indian Partner.
SANDA led the negotiation of the term sheet, negotiation, and facilitated the execution of the agreement.
SANDA worked on the regulatory & compliance’s dossier prep, operations for shipment & exports, Purchase Order activation.
SANDA advised and oversaw all areas of strategic planning such as assortment selection for India, price positioning, competitor mapping, marketing & digital media plan strategy & activation, omni-chanel entry strategy (online & offline), visual merchandising & store education & audits.
SANDA advised and activated the selection and appointment of the PR & Communications agency for the Barrymore team.
SANDA is the BRAND REPRESENTATIVE for Maesa Group and is responsible for the development of the brand in the territory.
RESULTS: FLOWER BEAUTY launched in the Indian Market on Feb 8, 2019 on Nykaa eCommerce & 13 Nykaa On-Trend Stores.
CEO, The Giving Back Foundation
SANDA REACH: CREATED A 'GO-TO-MARKET'
STRATEGY FOR THE GIVING FRAGRANCE & GIVING CANDLE created by MEERA GANDHI.
The Client: An Indian- American philanthropist created the giving fragrance and the giving candle products to take to market.
The Scope: SANDA's mandate is to create a strong 'go- to- market' strategy for the fragrance & the candle to take it market in NY and explore in other regions.
The SANDA Approach: SANDA's approach is to device a strong distribution strategy in all channels: direct to consumer, pop-ups and independent perfumeries. SANDA also will identify partners for PR and websites and social.
RESULTS: LAUNCHED in NOV 2018.
Making Visual Content Shoppable
SANDA CAPITAL/SANDA REACH:
The Client: An innovative Artificial Intelligence and Deep learning play, set to disrupt the business of fashion.
The Scope: SANDA's mandate is to present the technology to retailers and brand owners in Fashion.
THE SANDA Approach: SANDA leverage on it's in-depth fashion industry knowledge to Europe's leading Private Equity Fund which invests in disruptive technology.