Murad Skincare hits it out of the Park at the concluded Event 'Nykaaland'.
As the member of the SANDA Brands team, supporting our international client - Murad at on-the ground event, Nykaaland, I lived my dream this weekend. I am sharing my exhilirating experience.
Being surrounded by a multitude of beauty and skincare enthusiasts, influencers, and fellow international & local brands in the industry created an electrifying atmosphere this weekend that was both invigorating and inspiring. We had the pleasure of representing and working closely with our Principals - Murad team who flew in from the United States and Australia, and I am excited to give you an inside peek into the magic that went on, this weekend.
Our collaboration with the international skincare brand kicked off with a vision to not only showcase their exceptional products but to create a holistic experience that would resonate with their audience - amplification of the Murad Brand values and Brand Story.
Our team at SANDA had meticulously planned the booth alongwith the our exclusive retail partner, Nykaa’s team to ensure it was not just visually appealing but also interactive. We set up a ball drop game where attendees could experience firsthand which Murad range was suggested for their skin concerns. It was thrilling to plan out the NEXA scan followed by the consultation at the booth for our client Murad which also left the attendees at the booth excited.
Throughout the two day event, we collaborated with several beauty influencers & beauty editors that not only visited our booth but also engaged with our products, sharing their experiences and recommendations with their followers.
We meticulously selected influencers who genuinely resonated with the brand's values and products. These partnerships ensured authentic, engaging content that reached diverse demographics, enhancing the brand's visibility and credibility in the market.
We also emphasised on the importance of photoshoot to capture the essence of the brand's products and their vision was paramount. To achieve this, we collaborated with our team photographer & videographer to create content to capture the beauty of skincare products.
The resulting imagery served as the cornerstone for our marketing efforts, encapsulating the brand's identity in a visually compelling manner.
Additionally, we organised educational sessions led by Murad’s very own Global Educator and Skin Expert Katy Bacon who showcased the brand's products in action. These sessions not only drew in crowds but also initiated discussions on skincare routines, ingredients, and the ever-evolving trends in the skincare industry. We seemlessly executed Influencer Pre-Buzz, and live-streaming by 15+ Beauty Influencers.
We orchestrated a giveaway and crafted social media pre-buzz messaging with Murad’s Global Marketing Manager, Erika Lawrence to bolster the engagement at the booth via sampling programs, and consultations, driving consumer engagement on social through the roof.
Apart from the execution of the event, its important for us to ensure the global contigent has fun. We shared shopping, dining and sight-seeing, to get a pulse of our incredible country & memories to share once they go back home.
Our partnership with Murad skincare brand is an absolute privilege. The success achieved is not just in the metrics but in the relationships formed and the shared vision realised.
Written by,
Sanya Gada
Team Sanda
Influencer Seeding for Murad Skincare India, at the on-the-ground event, Nykaaland.
Influencer Seeding & Brand amplification by Mumbai-based creators.
Influencer seeding for Nexa Skin consultation, by Katy Bacon, Global Educator & Skin Expert.
Our Sanda videographer, recording content with our Brand Principals.
Lines outside the Murad Booth for skin consultation & samples and the Ball Drop.
Erika Lawrence from California & Katy Bacon from Australia, flew to Mumbai, supported by the Sanda India Team.