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MYNTRA, India's #1 Fashion E-tailer launches H&M.

Hennes & Mauritz AB (H&M), the international retailer has announced its launch debut on Myntra on 20th August 2019. With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra, the company said on Friday.

“We see huge potential in India and look forward to making our brand available to new customer’s across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,”

 Janne Einola, Country Manager, H&M India

H&M’s online store on Myntra offers over at launch around 15,000 SKU’s.

Myntra Head - Amar N, says in an interview with “Your Story” this week, that International Brands are growing 60% year on year at Myntra, and the 22 million customers that Myntra accesses in Tier 2, Tier 3 cities is the consumer base, which brick and mortar stores cannot reach, mainly because lack of supply of good retail real estate. International Brands are commanding a lot of attention, he says. Myntra grossed a GMV of over two billion dollars in 2018 and is the leading fashion E-Commerce player in the country.

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Edited by Simrita Dhillon.