Market Entry Specialists


You heard it first on SANDA

New Retail - Digital Transformation

Mary Meeker's report on Internet Trends 2018 just flooded our feeds a few months back.

Summary for Retail people of the Report: 

  • Internet penetration is at greater than 50 percent of the total world population.
  • E.Commerce VS Physical Retail share gains 13% of Retail.
  • 55% bought product online after a social media discovery. 
  • Lifetime Value/ Cost of Customer Acquisition is a key metrics. 
  • Many USA Consumers view You tube before purchasing products. 
  • Physical Retail - Long Term Growth deceleration. 
  • New Retail - coined by Jack Ma in 2016, is the most talked about concept in business.  Alibaba has the most comprehensive ecosystem of commerce platforms, logistics & payments to support the digital transformation of the retail sector.

Read more on New Retail. Call SANDA for more on this. 

Written and complied by Simrita Dhillon.