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Pitti Uomo: Brand Alert: Band of Outsiders

Pitti Imagine Uomo 2018. 

Although I am not attending this year's edition, I have been at the 2014, 2015 edition in Florence, the street style in this Pitti week are beyond extra-ordinary. The whole menswear industry descends to Firenze, to show their newest season collections. 

Here's what I find interesting:-

Kicking off at Pitti Immagine Uomo 94 Emilio Pucci comes forth with yet another innovative approach to addressing fashion: “Bonaveri - A Fan of Pucci”, is a visual journey created in partnership with mannequin pioneer Bonaveri, which explores the brands’ historic codes through their innate artistic touch, creative souls, savoir-faire and irony.

The first collection of the Moncler Genius project, successfully presented in Milan on February 20th during Fashion Week, will be launched in Florence on June 13th. A live music event, featuring Hiroshi Fujiwara, will celebrate the launch and be the Pitti Uomo soundtrack.

Band of Outsiders, the icon brand for the international man who never takes the world of fashion too seriously, and a big favourite with celebs and influencers, will be launching its first presentation as part of the official Pitti Immagine Uomo programme. The collection marks the fourth collaboration for the brand by Design Director Angelo van Mol and Brand Director Daniel Hettmann, and is inspired by a school trip to Italy. This season sees a series of eagerly awaited partnerships, including the cult sportswear label Sergio Tacchini and the typically British eyewear brand Kirk Originals. 

An innovative concept that represents a crossroads for creativity, Parisian heritage and the finest Italian craftsmanship: the Cortile dell’Arsenale at the Fortezza del Basso is the setting for an exclusive installation through which Philippe Model develops the concept of a raised, almost suspended exhibition space, based on a contemporary aesthetic approach that gives the collection maximum visibility. The industrial-style materials, with semi-transparent and mirror-finish surfaces juxtaposed with wood, neon and linoleum, are interspersed with designer furniture, and seem to interact constantly with the exterior.

Gucci celebrated on June 12th, of two new rooms at the Gucci Garden Galleria, located inside the historic Palazzo della Mercanzia in Florence’s Piazza della Signoria. Plus, a new line-up of pieces featuring illustrations by an artist, who will collaborate with the House for the first time, will be presented in the Gucci Garden store.

I find some freshness in this years edition with Band of Outsiders making a huge splash. I think its a brand to watch out for. I also root for 100 hands - an inde brand retailing in Europe, and the sneaker brand - Philippe Model. 

Source: Pitti News

Curated by Simrita Dhillon