Robert Holdheim is a definitive architect of cross-border market entry and the former Regional CEO (South Asia, Middle East, and Africa) for Edelman.

Known for orchestrating some of the most high-stakes commercial launches in the region, his executive tenure is anchored by engineering Starbucks’ landmark 2012 entry into India via a joint venture with the Tata Group, as well as directing the market launch for Harley-Davidson. Beyond corporate advisory, Robert brings direct founder-to-exit operational expertise—having built, scaled, and successfully sold a US-based Ayurvedic skincare brand to private equity after securing distribution across 1,000 North American retail doors and six international markets.

Most recently serving as COO of Export Now, directing US-to-China brand distribution, he brings an unmatched, multi-continent logistical perspective to the SANDA leadership team. Robert holds a BA from Cornell University and an MA from the Johns Hopkins School of Advanced International Studies.

EXECUTIVE TENURE:
• Regional CEO (South Asia, Middle East & Africa), Edelman
• Managing Director & Country Head, Edelman India
• COO, Export Now
• Lead Strategist, Starbucks x Tata Group India Entry
• Lead Strategist, Harley-Davidson India Launch