Barbara Kern is a leading retail architect and executive operator within the Latin American beauty and consumer goods market.

As the former CEO of Vizcaya Cosméticos, she successfully doubled the company's operational scale and spearheaded the complete repositioning of its core portfolio. Her cross-border tenure includes serving as Sales & Marketing Director at MAVALA International and CEO of Beauty Brands Sur America, where she pioneered Latin America's first consumer-centric niche fragrance retail concept.

At SANDA, Barbara leverages decades of multi-channel distribution expertise and deep regional relationships to seamlessly navigate global brands into the LATAM ecosystem.

EXECUTIVE TENURE:
• CEO, Vizcaya Cosméticos
• CEO, Beauty Brands Sur America
• Sales & Marketing Director, MAVALA International
• Co-Partner, LUMINA The One