Myntra's new INFLUENCER marketing Campaign launches.
India’s leading Fashion Retailer - Myntra launches its campaign to search for India’s next Influecner superstar, and how HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing.
Besides, on another update, HRX India plans to get into offline retail, expand in the overseas market and look for categories beyond fitness and athleisure wear for growth.
To achieve the Rs 300-crore revenue target, HRX is spending heavily on digital marketing, influencer and sponsorship marketing — the three best mediums to increase consumer engagement and brand visibility.
“We spend largely on digital marketing and then on ATL activities, the allocations are 40-50% on digital, 10% on TV, 20% on-ground activations and 20% ATL activities.
HRX is looking at international markets for growth.