SANDA REACH: MARKET ENTRY STRATEGY FOR AN AMERICAN Color cosmetics Brand IN the INDIAN MARKET
The Client: American Color Cosmetic Brand which sells primarily in the US Market
The Scope: Creating a Market Entry Strategy for the US Brand to enter the Indian Market.
The SANDA Approach: SANDA created and executed the strategy for market entry solution into the market, by identified a sound Indian Partner for the US Beauty Brand. SANDA negotiated on the agreement discussion and contract signing stage, MOQ's, following the regulatory government & testing for importing, work on the pricing strategy, SKU product assortment, marketing & digital media plan and execution, omni-chanel entry strategy, VM & Store Training. We also worked on the Custom & Import Duties, and margin discussions & the exclusivity part. SANDA is the Brand Custodian and the liasion office for the US company.
RESULTS: US Beauty Brand slated to enter the Indian Market in September 2018.
SANDA CAPITAL: CAPITAL RAISING AND INTERNATIONAL EXPERIENCE SOURCING FOR aN AMERICAN WORlDWIDE b2c/ C2c Platform
The Client: An American Company launching a worldwide marketplace for a new innovative concept.
The Scope: SANDA's mandate is to lead the Business Sourcing in the pre-launch, launch and post-launch phase in Italy, India and Japan regions. SANDA is also working on fund raising for this innovative concept from the European Region.
The SANDA Approach: SANDA's approach is to focus on the categories to launch and geographies to bring incredible wow factor to this disrupting platform concept.
RESULTS: OPENING SOON in Mid 2018.