Bringing A US Color cosmetics Brand to the INDIAN MARKET
SANDA has recently developed the market entry strategy for an international color cosmetics brand for the Indian Market. The US Brand sells primarily in the US as its principal market. SANDA founded an exclusive Nation-wide distributor to build the Sales + Marketing retail network for the international brand. SANDA also negotiated with the distributor to manage the PR + Marketing + brand-Building for the Brand. SANDA liasioned regarding the product assortment, pricing strategy, government regulations & testing, and custom & import duties.
PROJECT MANAGEMENT FOR AN ITALIAN MULTI-BRAND RETAIL CONCEPT ENTERING THE INDIAN MARKET
SANDA has been retained by the advisory of a consortium of Italian Design Companies, launchig a retail concept in the Indian Market with strong Indian Partners.
SANDA's mandate is to lead the project development in the pre-launch, launch and post-launch phase. SANDA will collaborate with the strong Indian Partners on the contract side of the Italian Furniture Design Business and the retail side.
The Retail Advisory + management of this huge project will lead to opening and securing purchase orders from the growing Indian Market in Italian Furniture Design.